Versatile, strategic, results-oriented creative leader with a collaborative, cross-disciplinary approach to turning big ideas into effective marketing solutions. Proven success developing integrated campaigns incorporating online & offline channels with an exceptional track record of success. Expert in Adobe CS.
• Highly motivated, conceptual free-thinker with an outstanding work ethic who sees the big picture
• Strong project management skills
• Definition & lead global marketing, packaging & advertising objectives
• Collaboration with other categories to establish specific roll-out strategies & needs, developing &
executing multi-million dollar creative marketing plans
• Extensive experience with brand positioning & creative development on an international level
Mingels Design, Wrentham, MA - Senior Designer/Senior Art Director, Current
Clients have included: Arnold Worldwide, Candela Medical, Cardinal Health, CommCreative, Cramer (Rapid7, BJ’s, EMD Serono, Hexagon Metrology, Siemans, Watts Water Technology, do good), Corvias Military Living, Duxbury Energy, Feinstein Kean Healthcare, Gary Land Photography, GLP Creative, iSlide, Jack Morton Worldwide, Madison Square Garden, New England Patriots, NY Knicks, NY Liberty, NY Rangers, Reebok, Reebok Basketball, Reebok CrossFit, Reebok Lacrosse, Rockport, Shark/Ninja, Shooting Touch, Staples, Staples Catalog, Staples Interactive, Syneron-Candela, T1D Exchange, Trident Post Productions, Two Ten Footwear Foundation, unitio
Candela Medical, Marlboro, MA - Senior Designer/Senior Art Director, 2018 – 2020
Worked as part of a team responsible for establishing and managing a new internal and highly productive Global Marketing Services group to offset costs from using agencies. Major initiative was the global rebranding efffort, consisitng of all touch points specifically digital. Department supported a very wide range of internal and external clients. Strategizing, building, maintaining and guiding global brands through web, print, display, video, user experience and social media.
Staples, Framingham, MA - Senior Art Director/Senior Designer - consulting role, 2014 – 2016
Leader of small team tasked with developing & executing the digital rebrand of Staples Advantage to Staples Business Advantage. Developed conventional media as well as digital including web, social & email, both with & without variable data. Custom Asset Tool customizable print tools for sales staff, web & social
Reebok International, Canton, MA - Senior Art Director, 2002 – 2011
Leader of creative team that developed “Go To Market” creative strategies for all aspects of marketing for new & innovative products
Staples, Framingham, MA - Senior Art Director, 2000 – 2002
Boston Herald, Boston, MA, Creative Services Director - Promotion, 1995 – 2000